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Boosting Client Engagement

Now that the kids are back in school and autumn is upon us, it's time to be thinking of ways to boost your client engagement. Consider offering back-to-school specials and special offers for new students, such as an additional week on the current intro offer. Don't forget about your current members and host a membership appreciation party. Provide snacks and beverages and give your members a token of appreciation like a coffee cup or koozie with the studio's logo. On the night of the party, run a special sale to clear out the last of the summertime tanks and other retail items. Gear up for the cooler weather and holidays by offering challenges and incentives for participation. Get your name out there with sponsorships in local runs and other community events such as fall festivals and school fairs. Reach out to local partners and offer free classes to anyone who brings in a receipt from your partners' businesses and ask that they offer discounts to your students. Do more than just ask people to come to your classes on social media. Highlight recipes, exercise tips, and interesting articles. Introduce your teachers and let your audience know why they should come to their classes at your studio. Over the holidays, take advantage of any opportunities to give back to your community. Consider offering a special workshop on de-stressing and give members a free guest pass to bring a friend. As the leaves fall and the air get crisp, re-energize your efforts to spread the love of fitness!

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